Understanding customer behaviors is one thing, but predicting them is another.

Read my feature in @Kin + Carta’s Thread magazine, ‘Precision Vision’ around unlocking the potential of data-driven recommendations to your ecommerce strategy.

Read the full article here - https://bit.ly/3UUgcmm

Using Persuasive Content to Drive Commerce Results

My latest blog details how to utilize persuasive content experiences to drive commerce results. #commerce #persuasivecontent

In an era in which it is common to acknowledge that customer experience is king, it is surprising that a tremendous number of commerce websites still offer incredibly basic experiences. Most people are familiar with this kind of online shopping scenario: a basic product catalog leads to a simple product detail page that includes elementary information, such as the product description and assorted photographs, leading to a checkout button that drives the ordering process. The reason so many commerce experiences are so basic comes from the nature of older commerce software, which, until recently, effectively ignored the opportunities to enhance the overall user experience.

The most successful retailers and sellers today leverage persuasive content as an additional layer on top of the core transactional functionality to drive customer conversions. Using a combination of compelling content, artificial intelligence, and customer data, sellers are finding remarkable success by delivering powerfully personalized commerce experiences to their customers. These experiences combine to help customers find the right product or solution, align it to their specific needs, and ultimately, persuade customers to purchase.

Read the rest at https://knca.link/4dqu

Evaluating the Future of Web Content Management Platforms

News broke in January that Gartner, one of the world’s leading analysts of technology trends, was going to discontinue it’s famous Magic Quadrant report for Web Content Management software. The report was widely recognized as the industry’s best guide to the evolving category of software that allows marketers and businesses to create, publish and manage their web sites. What does the discontinuation of this famous report mean to the web content industry? Is this the end of web sites as we’ve come to know them?

Read more at my blog on the Artech Solutions web site

CXM: The Driver for True Digital Transformation

The term digital transformation means different things to different audiences, but a common understanding of the popular phrase may be: to leverage digital technologies in a way that allows a business or organization to fundamentally transform how it creates, markets, delivers and nurtures its customer base. Effective implementations of digital transformation strategies can create profound, and potentially highly disruptive, opportunities and as such, represent something of a holy grail for businesses to target. This leads to a natural question: how do companies achieve this transformation?

Read the rest of my blog now published at Customer Think

How to get the Most out of your Digital Agency Relationship

Real success - real transformation - often starts with a willing attitude about investing time up-front to shape the right solution instead of too much focus on short-term tactical items. Engaging in meaningful discussions up-front doesn’t mean that we can’t tackle tactical items, but it does mean that we have the opportunity to share our experience in the industry and with other clients to ensure that clients understand the totality of what can move the business forward. 

Read the rest of my blog at Rightpoint -->