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    Areas of Expertise
    • User Experience
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    Testimonials

    "Brian is that truly rare breed of professional who is adept at blending many critical technical and leadership skills while maintaining a high degree of civility and humility under pressure. I have never worked with anyone who could so artfully present complex issues at any audience level while never losing focus on achieving the goal of the engagement. I would recommend Brian for any role that he is willing to undertake, and I can promise success in any such endeavor.” November 12, 2007

    Ron New , Vice President of Sales and Marketing , Venturi Technology Partners
    worked with Brian at Venturi Technology Partners

    Monday
    Apr292013

    What are the Advantages of Working with an Ektron Partner?

    When it comes time to implement an Ektron- powered web site, there are a lot of options. Many customers have internal IT teams that have experience in developing web applications. For these customers, sending their internal IT team members to Ektron for formal training may result in an effective implementation team. But many customers don’t have internal IT teams, or their IT teams are already very busy managing other projects. Many times, even if the IT team members go through the formal Ektron training class, they still lack practical experience in implementing Ektron, which can produce inaccurate architectures that could hamstring the quality and performance of the site for years to come.

    Read the rest of this blog post here

    Tuesday
    Mar192013

    What is Ektron’s Digital Experience Hub (DXH)?

    You’ve probably had this experience before: you visit Amazon.com and are greeted with a home page that makes product recommendations based on your previous purchase history. These recommendations may be fairly intelligent; for example, they may recommend children’s toys when it is my daughter’s birthday, but other recommendations at other times of the year. Perhaps you are offered a special financing deal or a coupon for 10% off if you buy today. What you are witnessing is a personalized selling experience, intelligently delivered based on data that Amazon knows about you. Amazon delivers this experience because it has proven time after time that the more it can tailor product offerings to your unique needs, the more likely you will “convert” – in this case, in the form of an online sale.

    Click here to read the rest of this blog post

    Tuesday
    Mar192013

    Tackling the Question of Content Migration

    It is often said that your company’s web site is never really “done”, and in fact, according to HubSpot, the average web site is redesigned every 2 years. If you have ever had to take on the challenge of redesigning a web site, you are probably familiar with the concept of content migration. These kinds of redesign projects are challenging because they involve not just a complete redesign of the user interface, but also of the underlying information architecture of the site, as well. And information architecture is intimately linked to content strategy, which in turn leads to content migration as part of the redesign effort. 

    Click here to read the rest of my blog post on this topic

    Tuesday
    Mar192013

    What is Web Content Management (WCM)?

    Over the years, web site visitors have come to expect more and more from web sites. While so-called “brochureware” sites were the norm in the 1990’s, by the early2000’s, web sites began to provide a more compelling web site experience. In addition to conducting commerce through web sites, visitors have an expectation that today’s web sites know who they are and adapt themselves to the type and context of the device that the visitor is using. Businesses around the world have experimented with personalized web site experiences and have found that they dramatically enhance sales, customer retention and customer satisfaction with a web site.

    Click here to read the rest of my blog post

    Tuesday
    Mar192013

    Building High Performance Web Sites using Ektron

    Ensuring that your web site is ready to scale for thousands and potentially millions of customers is a critical component of any web site development project. Factors that affect scalability are incredibly diverse, including hardware hosting configuration, the use of caching, performance testing, architecture of the CMS and its accompanying implementation and many others. It’s critical to understand that simply purchasing and installing Ektron won’t result in a highly-scalable web site. The site has to be architected, built and maintained according to high performance best practices. 

    Click here to read the rest of my blog post