It is often said that your company’s web site is never really “done”, and in fact, according to HubSpot, the average web site is redesigned every 2 years. If you have ever had to take on the challenge of redesigning a web site, you are probably familiar with the concept of content migration. These kinds of redesign projects are challenging because they involve not just a complete redesign of the user interface, but also of the underlying information architecture of the site, as well. And information architecture is intimately linked to content strategy, which in turn leads to content migration as part of the redesign effort.