I am excited to be a part of the "Creating your e-Strategy" session at Ektron's SYNERGY Conference. An overview of the session is presented below and more information about the conference can be found at http://synergy.ektron.com. The Strategy session is Wednesday morning - check out the Agenda link for more information. See you there!
Presenters:
Synopsis:
Strategically speaking, an e-strategy for any organization should be borne out of the existing overall strategy for growth and marketing. It should be aimed at building brand reputation, equity and affinity and should be a source for new visitors, a reference the existing audience and a voice for important messages. Government, healthcare and education, while intrinsically different in the services they provide, share common elements of e-strategy that can and should be applied to every business to promote successful growth. This panel, staffed by Ektron’s resident experts, will discuss successful e-strategies in these verticals and how they can and should be applied.